Communications & Events
Communications & Events
Often we are asked to develop a campaign strategy by large corporations who already have an established communications team. Our clients know the benefits of outsourcing this task because sometimes new ideas and new communication offerings may be lost on a team which is constantly working closely with its product. Not a threat. Just a reality.
Our campaign strategies offer a real opportunity for fresh insight, They are developed comprehensively, like an instruction book, so that the in-house communications team can easily take the campaign to market. No smoke and mirrors here unlike some agencies. It tells you how to do it. Isn't that what the client is paying for?
Also, it means that busy communication advisors can be left to undertake their daily responsibilities without being landed with a large and time intensive job - better time management, better for morale, better for the bottom line.
Issues and Crisis Management
We work across the organisation to bring all the expertise together in order to protect corporate reputations. We believe in establishing long term strategies which reinforce a company position in line with the expectations and beliefs of stakeholders and consumers.
More than ever, people are aware of the daily spin trawled out on talkback radio and television news grabs. The practice works to create a new respect and awareness of the business which takes into account that the audience are savvy about spin.
Our approach is to create proper structures and communication channels that work directly to engage stakeholders in a two-way manner. To achieve this, it means moving from traditional models of engagement and into a listening and responding based methodology. It also requires a solid base of in-house intelligence that is current, uses established partnerships and networks, and responds to both sides of the conversation.
Organisational Communication Intelligence
This part of communications is most frequently overlooked. An organisation's collective intelligence (stakeholder connections, digital media integration across partnerships, recording messaging and responses, for example) can play the greatest part in successfully reaching the audiences you need to engage. We audit your current information as well as the organisation's communication structures and protocols currently in place. We then align the requirements for organisational intelligence to your marketing and communications strategy and build the implementation of this intelligence into the strategy and the communications culture.
With all the buzz surrounding social media, it's important to realise that social media is part of your overall communications mix, not a stand alone method for campaigning. We assist in developing and integrating social media into your strategic planning, support your organisation by training your staff within the sphere, and developing policies which protect and enhance the organisation's reputation and brand equity. We also can manage and implement this part of your marketing campaign while also providing evaluation and measurement of its success.
For many companies, the onslaught of social media and it's digital implications for search and content has left them out of the online exchange. Rather than bury their heads in the sand, they have sought guidance and integration strategy through us to bring social media onboard to complement their existing marketing mix. The support we provide takes on varied forms - everything from gauging and tracking sentiment, to full implementation of a digital policy, content development or strategy to support the organisation. It's not just catch up, it's keeping up constantly that matters.
Media Relations & Publicity
Experienced in media relations at state, national and international levels, what sets us apart is our ability to develop specifically targeted media databases, designed for our clients in line with the campaign at hand. These databases become a living piece of IP which are owned by our clients and constantly developed and refined as the brand gathers increasing editorial traction. Creativity, good follow-up and solid news worthiness add to the winning combination.
Awareness, understanding and open conversation are all the parts which bring together a great public affairs campaign. Crafted to suit where a company is at the moment to where it wants to be, we lead your business, step by step, through the communications process to enable the best outcomes for your campaign.