Libby Fordham - Principal
Communicator, Strategist, Creative – Libby works directly with teams, leaders, and organisations, engaging and consulting them to navigate strategy, lead change, drive thinking, and build cultures that perform.
With over 30 years of national and international experience, Libby’s work develops conscious leaders and integrated, aligned teams by transforming how people think, create, communicate, and execute strategy. She bridges the gap between vision and performance through culture, governance, and communication solutions that make strategy and innovation tangible and measurable.
Working alongside leadership teams, organisations, and governments, she brings clarity to complexity ny helping people make sense of where they are, where they're going, and how to get there together.
Her superpower is the ability to quickly understand complex information and environments, then translate that into action: reinvigorating thinking, resetting culture, and designing the conditions for sustained performance. She sees the signals, hears the undertones and knows where the movement needs to happen.
Alec Law - Associate
Creative Direction, Design Strategy – Alec is a highly accomplished Creative Director and Design Strategist with 30 years of international experience spanning London, Melbourne, and Hong Kong. Through his work Alec has established himself as both a strategic thinker and creative innovator.
His entrepreneurial spirit extends beyond traditional design consultancy—he co-founded Kooks & Co. Wine Company in 2011 and became a Founding Equity Partner and Creative Director of The Inside Network, a financial events and publishing company, demonstrating his ability to build brands and businesses from the ground up.
His project portfolio has seen him lead strategic design across a variety of sectors including major infrastructure projects (Metro Tunnel, Bristol Legible City), government initiatives (WorkSafe Victoria, City of Melbourne), and groundbreaking brand creation (Bingle - Australia's first online insurer). Recognized with D&AD Silver and multiple AGDA awards, Alec serves the design community as a judge, mentor, and member of The International Society of Typographic Designers.
His international experience brings global perspective, combined with his deep understanding of Australian design contexts, positions him uniquely to tackle complex challenges across cultures and markets.
Recognised with D&AD Silver Typography awards and multiple AGDA honors, Alec actively contributes to the design community as a judge, mentor, and council member. His participation in Stanford University's D-School programs and membership in The International Society of Typographic Designers reflects his commitment to design thinking methodologies and typographic excellence.
Known for making complex systems simple and beautiful, Alec applies human-centered design thinking across identity, digital experience, wayfinding, and strategic innovation. Core philosophy: Creating solutions that are both functionally elegant and visually compelling, regardless of project scope or industry context.